How Important is Google AdWords in Internet Marketing? (Part 1 of 2)

There are millions of people out there searching for information and products they are in need of. Google is the best place they can think of apart from Yahoo. These are the two top search engines apart from Ask and a few others. Google has a program called AdWords that they sell to web masters and Internet marketing professionals. This is nothing but a list of the most searched keywords and key phrases concerning your product that you need to purchase from Google through a bidding process and they will index your site along the right column of every Google search page that is drawn up with those keywords or any keyword or phrase that is related to the AdWords you managed to successfully bid on at AdWords.

There is, however, a lot of controversy when it comes to deciding on how effective Google AdWords is when it comes to Internet marketing. Some people are of the opinion that Google AdWords promises to index your site using the AdWords you bought but they don't commit to how long it would take to index your site. A faster way, internet marketing gurus claim, is SEO techniques instead of Google AdWords.

Google also uses AdWords for sponsored listings in their AdSense program. The AdWords you buy from Google appear in the web sites of thousands of AdSense participants as sponsored listings. This is nothing but a link to your site from another site that has certain words that relate to the AdWords you bought from Google. It is an effective way to drive targeted traffic to your site and increase your conversion percentage.

Spending some time researching Google AdSense will help you improve your Learning curve with AdWords, you will also learn how to put negative keywords to use to drive traffic to your site and how to avoid certain negative keywords.

John Fagan is a top internet marketer who works with industry leaders from around the world. He has a passion for helping others achieve their goals, dreams and aspirations. To learn more about John Fagan and his team Click Here

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