Internet Presence versus Internet Marketing - How Do They Relate?

I get a lot of questions from people Im connected to on on-line networking platforms asking what the difference is between Internet Marketing and Internet Presence. This is becoming more important as more people actually care about being found when someone does a name search in Google.

It is one thing to have content on the Internet that you are associated with such as press releases you are quoted in, blog posts you have authored or commented on, articles youve published on-line, web pages and websites youve created, and similar content others have written about you or that reference your name. Its another thing if any of that content surfaces to the first page of Google when someone does a search only on your name (i.e., they dont narrow/refine the search criteria by adding additional terms such as your employer or field of expertise etc.). Someone searching on only your first and last name should be able to find you on the first page of hits.

It is one thing if your name is so unique that Google only surfaces 968 hits your name. Its another thing if you have a more common name like John Smith that surfaces 326 million hits. Someone with a name like John Smith has a lot more work to do to create a visible (key concept) Internet presence.

Thats where some basic Internet Marketing concepts come into play. Some people call it Search Engine Optimization, but that can have some cryptic technical connotations for those of us that dont wear propeller hats (having a Physics degree, I used to wear one). I prefer to look at Internet Marketing in a more common sense fashion.

In the context of building a visible Internet presence, Internet Marketing is quite simply using the Internet to market you or more specifically associating Internet content to your name in the eyes of a search engine.

You can have all of the content in the world floating around the Internet, but if no one can find it when they perform relevant key word searches in Google (or any search engine) none of that content is helping you create a visible (theres that concept again) Internet presence. You can waste a lot of time creating content nobody will ever see if you dont keep some basic Internet Marketing concepts in mind along the way.

Internet Marketing 101 - When it comes to building and establishing a visible Internet presence, it all starts with one fundamental concept: Your name is the key word phrase you are focusing on.

That means you want to have your name in the title of the content you create whenever possible. Ideally, that means you want it to be between the HTML title tags of the webpage that displays your content. It also helps if your name is in the first 150 characters of the content you create as well. Why? Because every search engine grabs a certain part of a document or web page to use as the descriptive text which appears below the actual hyperlinked Title of the hit. Often, but not always, a search engine grabs the first part of your content to use as the descriptive text. If you have a way of actually driving the META TAG description associated with the webpage displaying your content obviously make sure your name is in the first 150 characters of that description. In addition, if you have the ability to select the META TAG keywords associated with the webpage displaying your content obviously make sure your first and last name is one of the first 2-3 a keyword phrases you select.

Are you going through a resume writing or on-line bio writing exercise and trying to increase your visibility? Absolutely make sure you take the above basics into account if you are looking to ensure a document so obviously about you is going to be found when someone does a search on your name.

So what do you do if someone else is writing the article? Ask them if they would craft the article and associated HTML such that your name appears where it will be beneficial to you and not disruptive to the objective of the content.

What do you do if the content is already published on the Internet? You can create new content containing your first and last name hyperlinked to the associated URL of the content that mentions you by name. This is especially useful for women who go through a name change as a result of a change in marital status. Hyperlink your current name to content that references your former name. Basically youre building a key word association with your current name and the associated webpage containing your former name in the search engines.

To accelerate your rise through the search engine noise to the first page of hits, you want to also consider where you are actually creating content. In other words, are you publishing new content on a web site youve created, someone elses website, on sites that not only benefit from a lot of traffic, but also benefit from a lot of constantly changing new content, blog sites, etc.

From an article publishing perspective, EzineArticles is an obvious great example of a site that not only benefits from a lot of traffic, but also benefit from a lot of constantly changing new content.

From an on-line blogging/networking platform perspective Ecademy is an obvious example. Why Ecademy and not LinkedIn? Because LinkedIn does - not - give you the ability to post new content beyond your networking profile. LinkedIn's lack of constantly changing new content is why your Ecademy networking profile will virtually always rank higher in Google than a corresponding profile on LinkedIn. As a result, Ecademy is a fantastic platform for creating a visible (theres that concept again) Internet presence in comparison.

If you keep in mind some of the basic Internet Marketing concepts discussed above when you are creating new content and trying to raise the visibility of existing content, your efforts will yield a much more visible Internet presence.

Happy Networking.

Ron Bates is an expert in mission critical retained executive search. He is a Managing Principal with the retained executive search firm Executive Advantage Group, Inc. He has delivered personal executive coaching projects to former SAP, E&Y, Oracle, and WorldCom Exec's responsible for multi-billion dollar business units, and co-founded http://www.CV-Advantage.com, a self guided job search oriented executive coaching process.

With +27,000 direct contacts on on-line professional networking platforms, Ron has been referred to as "the most connected man on Earth". View Rons networking profile on Ecademy.

As a recognized expert in building an on-line personal Internet presence, Ron has been an invited speaker at venues such as the Marketing Executive Networking Group, British America Business Council, Expert Connections, and is a regular guest on Netshares Ask the Coach.

Ron's blog: Internet Presence Do you exist? can be found at http://www.search-advantage.com

For more information on Conducting a Job Search Campaign go to http://www.job-search-campaign.com

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Internet Network Marketing in a Social-Networking World

I'm a big believer in the industry of Network Marketing. Big Believer. However, I've never been very successful at it. I've been moderately successful, but I've never experienced the kind of growth and vitality that I believe are possible. Not even close. But I continue to believe in the industry, because I know it works. I know it works because there are a lot of people making a lot of money in MLM. I know it works because there are hundreds of companies that use network marketing as their means of moving products. I know it works because it just makes sense to me. So why doesn't it work for me?

MLM is a unique industry. Anyone can have their own network marketing company, with very little initial outlay, no formal education, and minimal monthly overhead. Therefore, many different types of people join. However, as an industry, we are taught that how we build our business is by duplicating the people that sign us up. We're supposed to do exactly like they do, and because they are successful, we will be successful. In theory this makes sense, however in the real world it doesn't.

Everyone is different, so everyone is going to build their business in a different way.

Now, the basics are the same. It's very simple, really. It only involves four steps:

1. Find people who are interested in our business.

2. Show them about our company.

3. Sign them up in the business.

4. Train them to do the same thing.

The last 3 steps are pretty easy to duplicate. It's the first one where I believe we fail as an industry. You see, there are many different places and ways to find people to join us in the business. But when our sponsor or upline trains us on how to do this, he or she trains us to do it the way they do it. That's fine if we have the same skills and experience they do, however this is rarely the case. Some of the top Network Marketers in the industry totally built their business by only talking to their warm market. Some have done it by buying leads and calling hundreds of people to sign up 5. Others have done it by being dynamic speakers and leading large opportunity meetings. Many have used a combination of all of these, or other methods entirely. And they have been very successful.

As for me, none of those methods have really worked very well. I've had some success with my warm market, and some success cold calling. But I've never been able to get it to "take off".

However, I think that is about to change dramatically. I've been in this industry on and off for 10 years, and I've always thought the internet was the key to reaching people for my business, just based on the shear number of people that are accessing the web every minute of every day. About 8 years ago I made a sustained effort to find those people, by building a business opportunity website, and using different methods to draw people to it. And I had some success. However, it was a lot of work, and almost impossible for my recruits to duplicate. So eventually I let that method go by the wayside.

But now, there is a new phenomenon called "Social Marketing" or "Web 2.0" that is taking the internet by storm. Social networking sites like MySpace, Facebook, YouTube, and many more have changed the internet landscape more than anything in its history up to this point. It's much easier to create a presence on the web than it's been in the past, and to have interactive exchanges with people that have similar interests with you. I've just started to do this kind of marketing, and I firmly believe that this is the future of network marketing.

There is a huge difference between this and all the other types of marketing: in all the other ways of finding prospects, you are calling them. In this method, they are calling you. This is such a profound difference, that I know it will transform my Network Marketing business, and I'm sure it will transform yours too.

Matt Hellstrom is an Internet Network Marketing Coach helping networkers learn the newest methods for attracting leads to their MLM business. Enroll at Renegade University to learn how to have prospects to your Network Marketing Business calling you instead of having to chase after them, and produce extra cash-flow at the same time.

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