Internet Marketing Tips - Long Term Strategy

One of the biggest mistakes I see people making, those who are trying to earn a living online, is that they think too short term. They tell me things like, "I need to make $2,000 in a week. How can I do it?" I can't even begin to tell you all the things that are wrong with this type of thinking. However, the focus of this article is not to point out all that is wrong with short term thinking but how to think long term and profit from it. It is my hope that after reading this article that your short term way of doing things, if you have been guilty of it, will be a thing of the past.

Long term strategy, or planning, is simple in concept. It's planning for the long haul. In other words, instead of planning to make money in a week, you're planning on how you're going to make money for years to come. Yes, the concept is simple. However, the actual execution is not so simple. There are many ways to develop a long term strategy depending on what your business is. This article is going to focus on just one long term strategy and you can apply it to your own business.

The business we're going to tackle is somebody who is selling "how to make money books" to other online marketers. The usual mind-set for this strategy is to develop a product and then go out and try to sell as many of this product as possible. While this may present you with a short term income, it doesn't provide for the long term. Why? Because eventually, as the buzz dies down, your one shot product is going to stop selling. So how do we correct this?

A simple blueprint for correcting this problem is simple. You first create a short report that you give away to people for free in exchange for them opting into your list. That's right, free. This will attract a large number of subscribers. Just make sure the report is solid and relates well to your lead in product. Your lead in product is going to be one that is on the inexpensive side; probably from $27 to $97. This product will be sold to the people on your list who enjoyed your report. But we're not done.

After your lead in product sells, you will then develop a more sophisticated product that maybe goes into more detail than your lead in product. This product you'll sell for maybe $197 to $497 or more. Those who were satisfied with your lead in product will probably purchase this one.

You will then continue this process, moving up to a $997 product and then maybe to a $2,000 to $5,000 seminar. This way, people that you got into your sales funnel back in, say 2007, will still be purchasing products from you years in the future.

This is long term strategy and it is very effective.

To YOUR Success,

Steven Wagenheim
Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Get your free report at http://www.mysecretarticles.com/report.html

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How Important is Google AdWords in Internet Marketing? (Part 1 of 2)

There are millions of people out there searching for information and products they are in need of. Google is the best place they can think of apart from Yahoo. These are the two top search engines apart from Ask and a few others. Google has a program called AdWords that they sell to web masters and Internet marketing professionals. This is nothing but a list of the most searched keywords and key phrases concerning your product that you need to purchase from Google through a bidding process and they will index your site along the right column of every Google search page that is drawn up with those keywords or any keyword or phrase that is related to the AdWords you managed to successfully bid on at AdWords.

There is, however, a lot of controversy when it comes to deciding on how effective Google AdWords is when it comes to Internet marketing. Some people are of the opinion that Google AdWords promises to index your site using the AdWords you bought but they don't commit to how long it would take to index your site. A faster way, internet marketing gurus claim, is SEO techniques instead of Google AdWords.

Google also uses AdWords for sponsored listings in their AdSense program. The AdWords you buy from Google appear in the web sites of thousands of AdSense participants as sponsored listings. This is nothing but a link to your site from another site that has certain words that relate to the AdWords you bought from Google. It is an effective way to drive targeted traffic to your site and increase your conversion percentage.

Spending some time researching Google AdSense will help you improve your Learning curve with AdWords, you will also learn how to put negative keywords to use to drive traffic to your site and how to avoid certain negative keywords.

John Fagan is a top internet marketer who works with industry leaders from around the world. He has a passion for helping others achieve their goals, dreams and aspirations. To learn more about John Fagan and his team Click Here

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How the Right Headline Can Supercharge Your Internet Marketing Efforts - 3 Proven Ways

The success of a marketing campaign may either stand or fall according to what the headline says. The majority of all of your intended public may read only the headline and then make a decision on whether or not to continue reading your marketing message. It's of incredible importance to take proper care in crafting the right headline.

It is believed that as far as your advertising and content is concerned, that the headline makes up between 50 to 75% of the impact. This is especially true in internet marketing because there's just so much information out there.You're competing against tons of different people in every one of your niche markets.Most people only read the headline and make a quick judgment as to whether or not to continue reading your copy.

There are 3 types of successful headlines that have been proven to work for the better part of the last hundred years. They are:

1- Self Interest headlines

This one is pretty much self-explanatory but I'll go into a little bit further detail. These headlines appeal to the reader's self interest and are purely based on reader benefits. They offer people what they want and how they can get from you.

Take the headline of this article for example, "How the right headline can supercharge your internet marketing efforts- 3 proven ways". The headline offers 3 ways the reader can benefit by supercharging their internet marketing efforts using the right headline.

With this approach you just come right out and offer something that your target market wants and how you can provide it.

2- News headlines

This one is just using straightforward news headlines such as, "Internet marketing will see double-digit growth for the next four years"

3- Curiosity headlines

This is the third best type of headline behind Self Interest headlines (which is the best, by the way) and News headlines. Curiosity headlines appeal to a human being's sense of curiosity and their inquisitive nature. For example, the headline, "Are you doing the most effective kind of marketing for your website?".

Why are self-interest headlines the best and curiosity headlines the third-best?

Suppose your looking at a news website or major blog website, you see a headline that might arouse your curiosity and will read it if you have time. But if you see a headline that offers something that you want you'll most likely make time to read that article or blog post.

Take advantage of my free ebook- 'Secrets to generating massive online traffic'

Download it now: Massive Online Traffic

Al Carmona is an accomplished internet marketing specialist and has been helping businesses succeed online for over 10 years. His website is plastikpower.com

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Finding Internet Marketing Mentors and Home Study Courses

Are you considering making the move from your day job to home based business opportunities or automated home based businesses? If you are, you're not alone. Despite the common myth that home based businesses are different from typical ones (retail shops with store fronts, etc), this couldn't be further from the truth. Business will always be business, whether you run it from behind your PC or by standing by a food stand each day in the sun.

The goal of any business is to serve customer needs or demands at the best negotiated price - how you do so effectively, while making the most profit, is where you'll need to work on after you settle on some home based business opportunities. This is where internet marketing mentoring comes in handy. Mentors in internet marketing are those who have seen the ups and downs of their particular niche markets and thus, have invaluable insight that may help steer you out of troublesome areas.

With a plethora of home study courses and successful internet marketing mentors on the net, you're sure to find one that can help you achieve what you seek. Mentors are important and resourceful even in the business world because "hand-me-down" advice and tips are tried and tested in real markets. Being able to utilize their knowledge gives you leverage, as you know what has worked and what hasn't, especially in your particular niche. When seeking a mentor, make sure that he or she has done exactly what you seek to do. This ensures that their perspective can be transferred to you without any gaps or loose ends.

When it comes to learning from mentors, having well defined and useful examples and case studies is important. You learn faster when you can actually see what's been done and why particular strategies worked, etc. Of course, nothing beats direct and personal experience, but if you want to refrain from risking your money early on, a mentor can help make sure you're not making poor and unprofitable decisions.

Step-by-step business plans are also key for new entrepreneurs, as many are unclear of the exact path they want to take on. The more direction you can obtain, the more focused you can be when it comes to setting up and profiting from your business (as quickly as possible).

There are many who fuss about the cost and rates of these study courses and mentoring programs - the truth is, knowledge is power and if I can personally borrow this knowledge to make 10x the initial investment, I would do it everyday and be happy to pay any fees.

If you can find home study courses or internet marketing mentors that have succeeded in your chosen niche market, talk to them and learn about the plethora of home based business opportunities. Don't be shy to ask them for an initial assessment. If you feel that they're up to par, I'm sure you'll be able to build a profitable relationship with your mentor and enjoy the benefits of automated home based businesses. The sky is the limit when it comes to what you can learn from others.

About The Author:Jason Wieland is a successful internet marketer and works with some of the leading marketers in the industry. His goal is to help others achieve the success online that he has been able to obtain. To learn more about Internet Marketing Mentors, Visit Jason's BigTicket website.

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